Gucci Goes to the Movies for Fall 2017 Eyewear Campaign

Joanna Elizabeth

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Published October 19, 2017

Ni Ni stars in Gucci Eyewear's fall-winter 2017 campaign
Ni Ni stars in Gucci Eyewear’s fall-winter 2017 campaign

Gucci heads to the movies for the launch of its fall-winter 2017 Eyewear campaign. Starring models Polina Oganicheva, Victoria Schons, Zarina Green, Thomas Riguelle as well as Chinese actress Ni Ni, the images take on a whimsical vibe. Photographed by Colin Dodgson, the new season spotlights cat-eye shapes embroidered with pearls and crystals. Creative director Alessandro Michele designed the frames with art direction for the shoot by Christopher Simmonds.

Related: See Gucci x Unskilled Worker’s Fantastical Collaboration

Gucci Eyewear Fall/Winter 2017 Campaign

An image from Gucci Eyewear's fall 2017 advertising campaign
An image from Gucci Eyewear’s fall 2017 advertising campaign
Models pose at the movies for Gucci Eyewear's fall-winter 2017 campaign
Models pose at the movies for Gucci Eyewear’s fall-winter 2017 campaign
Model wears cat eye glasses in Gucci Eyewear fall-winter 2017 campaign
Model wears cat eye glasses in Gucci Eyewear fall-winter 2017 campaign

Chinese actress Ni Ni appears in Gucci Eyewear's fall-winter 2017 campaign
Chinese actress Ni Ni appears in Gucci Eyewear’s fall-winter 2017 campaign

Gucci Eyewear fall-winer 2017 campaign
Gucci Eyewear fall-winer 2017 campaign
Thomas Riguelle appears in Gucci Eyewear's fall-winter 2017 campaign
Thomas Riguelle appears in Gucci Eyewear’s fall-winter 2017 campaign
Model Thomas Riguelle stars in Gucci Eyewear's fall-winter 2017 campaign
Model Thomas Riguelle stars in Gucci Eyewear’s fall-winter 2017 campaign
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